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D365CRM Marketing
This integrated marketing automation application helps businesses create and nurture more leads, align sales and marketing, and make smarter decisions. It offers seamless integrations between Dynamics 365 and various marketing applications.
Customer Journeys
Customer Journey Designer: Create automated, multi-step marketing campaigns with a visual drag-and-drop interface. Define how contacts move through various stages of the journey, based on actions they take (e.g., opening emails, clicking links, or attending events).
Event-Based Triggers: Use specific triggers like email opens, form submissions, or website visits to automatically move leads to the next stage of the journey or trigger specific actions such as sending follow-up emails.
Personalization: Personalize every interaction by tailoring email content, offers, and landing pages based on customer behaviour and preferences.
Segmentation and Targeting
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Email Marketing
Email Template Designer: Use a drag-and-drop email designer to create responsive and visually appealing emails. Choose from pre-designed templates or create custom designs.
A/B Testing: Run A/B tests on email campaigns to optimize performance. Test different subject lines, content, or send times to see which variations perform best.
Personalization Tokens: Automatically include personalized information like customer names, locations, or other dynamic data in email content.
Real-Time Analytics: Track email performance in real time, monitoring open rates, click-through rates, bounce rates, and conversions to measure effectiveness.
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Lead Nurturing and Scoring
Lead Scoring Models: Define and automate lead scoring criteria based on customer behaviour, engagement, and demographic data. Leads can be scored based on actions such as opening emails, visiting web pages, or attending events.
Lead Prioritization: Automatically assign lead scores to prioritize which leads are ready for follow-up or should be passed to the sales team for conversion.
Nurture Campaigns: Develop nurture campaigns to keep leads engaged over time. Automate the delivery of content, educational materials, or offers to gradually move leads closer to a buying decision.
Surveys and Forms
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